EnglishViews: 17 Author: Site Editor Publish Time: 2025-06-17 Origin: Site
It’s not easy to stand out in the clutter of the craft beer digital social space, with so many brands and businesses vying for customers’ attention. But by sticking to your brand and business plan, using a variety of social media tools, and having fun, you can gain tremendous free exposure and build a loyal audience.
Sharing your products, great equipment shots, and some fun photos on social media is the first step to show your brand’s professionalism and impact. High-quality photos can help you increase engagement with your customers and showcase your products in the best light.
Great photos often come from professional equipment, so be sure to check your equipment before you start shooting. While most modern phones have powerful cameras that can take great results, investing in an affordable DSLR camera that can shoot video is often worth it in the long run. A brewery that is happy to share is sure to have a lot of loyal customers.
With so many things going on at your brewery every day, you might not be able to post on social media for long periods of time. Plus, there’s always something worth sharing at your brewery, and it should be easy and convenient to communicate with your customers. So, you’ll want to list all of your brewery’s weekly events and create a social media calendar to help you do that. In addition to keeping your customers in the loop, consistently updating your page will help build your brand’s credibility. But don’t be afraid to change your calendar at the last minute to take advantage of a trending topic or event.
In addition to sharing professional content on social media, sharing some genuine and humorous content may be the best choice to enhance your brand image. Your employees co-founded your company with you, and sharing their whimsical ideas in their daily activities can help reflect your company culture. Not only that, sharing photos and videos of the brewing process can attract customers in unprecedented ways, such as adding hops to an upcoming IPA beer or pouring a stout into an oak barrel. In addition, uploading some funny videos can give customers a faster and more comprehensive understanding of your brewery.
Videos are all the rage on social platforms these days, allowing you to share an insider’s perspective on your brewery. Whether it’s an in-depth look at a brewing day or a quick overview of daily brewery activities, people love seeing your authentic take on life. Using Facebook Live or Instagram Story is a great way to draw customers into your brewery’s daily operations and product launches. Of course, you can also improve the quality of your videos by outsourcing them.
Social media is the perfect outlet for creativity and a great place to weave your brand story through photos, copy, video and voice. This isn’t something you can do with a single post, but over time, connecting your product to something bigger than just beer. You can use social media to communicate your brewery’s values and let customers know about your brewery’s culture.
Getting to know the people behind your brand is also extremely important for customers. While employee bios and Q&A are simple, they are essential to letting your audience know who your brewery is made up of. However, you’ll need something more than just employee bios or photos.
The keyword in social media is "social." People log on to social media not to make themselves known "online," but to seek interactive experiences. Your beer brand will meet this need and make the most of social media. Fans and customers will look for answers about your company on social media, so it is important to respond promptly when they ask questions.
You can provide your customers with first-class customer service by assigning someone to answer or handle questions, concerns, and complaints on social media. Where possible, breweries should have a policy for handling complaints and responding within 24 hours, as well as responding to customers who leave positive reviews.
Just as social media users are more than just likes and clicks, beer lovers are more than just the beer itself. Consumers are increasingly concerned about the ethics behind the products they buy, and it pays to put in some effort. Some breweries are giving meaning to their messages by hosting events that not only connect their brand to a wider cause, but also raise money for charity.
