In the fast paced and ever-evolving world of social media and marketing, every brewery has to be on their toes. From the startups to the veterans, and as breweries rise and fall, no one is immune to the sting of ill-planned or non-existent marketing. Your bottom line, your image, and your customer l

The rapid rise of craft beer in the US faces two big challenges in China: Chinese wallets and cultural incompatibility.Whether it’s Snowflake, Qingdao, Budweiser or the deadly Usu, what ordinary Chinese people drink are industrial beers. The biggest advantage of industrial beer is its low cost.Tradi

The brewing process of craft beer:The first step is not to brew, but to select the necessary materials. Don't rush things, you can only do things well if you are fully prepared. Similarly, only good materials and equipment can brew good beer. Compared with advanced equipment, materials are more impo