|Guide to opening a gin distillery|
Do better research
This may sound interesting, but by "research" we don't mean going to a local bar for a few glasses of gin. Read books to learn about the history of gin, the origin of distillation, how alcohol is made, distilled and even consumed.
Learn about cocktails, not just their history, but also how to make them and what the bartenders are doing today. Understand the bar business and its economics. Visit the winery. Talk to the manufacturer. Try to be online. Do your homework as if your life depends on it.
Believe me, this will have a huge impact on the success of your business. We have never encountered a successful winery whose owner or brewer is not entirely passionate about spirits. I have encountered many failed companies whose owners or brewers just saw them as business opportunities.
It can also be fun. Being with inspiring characters and understanding this spiritual legacy of having so many incredible moments in history is a truly inspiring part of the journey. Many people say that it is at this point that their interest becomes complete obsession.
In our area of expertise, there are more than 3000 types of gin in the UK, and more in the US. You are unlikely to have a truly unique idea. Your only advantage is to accept this, see what your predecessors have done, and build on it in a different way and hope for a better way.
If you can’t sit down and list at least 100 competitors in the same category as you, and don’t have a good understanding of what they mean, who makes them, and how they are made. Unless you really know them, how do you distinguish your products from other crafts manufacturers?
Understanding the broader context of a category and your relationship with other people is essential. If nothing else, it is a reliable competitor analysis, but it may inform you to make the right decision for you. It will show you how to contribute to the respective categories of gin, rum, or whiskey, rather than just confuse them with more "me too" products. Adding another is not good enough because there is space. What is your realization that gives it a place on the shelf (whether at home, bar or retailer) that has reduced 2,000 products to 10? What makes your product one of these elite products? Taste and price are only part of the answer, because multinational companies will beat you on price, and taste is subjective-what is the drinker buying that makes it irresistible?
Finding start-up capital is one of the most difficult parts of any startup.
Banks will be reluctant to lend to fine breweries because the profit margin is small and the loan risk is high. However, it does become easier. Once you become a proven commodity, venture capitalist financing and financial institutions may be a good way to expand your business.
Cost of goods
Although it is difficult to comment on wineries around the world, a good exercise for any potential gin manufacturer is to simulate the cost of preparing a bottle for shipping before buying a thing and committing an idea. .
Including botanicals, neutral alcohol, time, wear and tear, waste, management fees and services (water/electricity), bottles, caps, labels, and alcohol taxes.
We live in an image-driven era. Public relations, social media, websites, retail, event promotional materials, and marketing materials all need images that can convey your identity. Take time to invest in good photography.
A good website with e-commerce capabilities and active social media is a good starting point. Think about which platform is right for you and your tone, because you don’t need to be everywhere just because you can open an account.
Look for events and how to use them to create PR meetings and meet social media content needs. Many will allow you to make sales during the event to help pay for costs, increase visibility and exposure.
What else do i buy
Just like moths fighting a fire, the dazzling amber distiller is something everyone likes to pay attention to, and usually damages the larger picture, and what suits their needs best.
Ask what your basic requirements are. Calculate your initial output, starting with how much you need in a year and how to break it down into the batches you need to manufacture. Consider the footprint of the winery and what the building forces you to do. This will help inform initial considerations about size and shape.
Ask yourself, how do you envisage expanding the scale of production? So many people buy small stills and then look for high-end, but doing so will make money from creating new sales by moving them to rebuild the infrastructure, while also creating some challenging moments to upgrade the recipe. Adapting yourself to the future is not only about scale, but also about all factors in the brewery, from pipes and pipes to recipes to bottling, packaging, and shipping—not to mention health and safety considerations and environmental protection in times of danger or waste. The process of influence is expanded.
Know your local laws before ordering, as they are not manufacturer issues to be solved. For example, can you put the boiler and the distiller in the same room? Do you need to install an active air extraction/circulation device in the quiet room? Can you pour sewage into the sewer or do you need to treat it first?
Raw materials, infrastructure and other items.
Regardless of raw materials, a major learning curve and decision faced by any new brewery is to ensure that they have the right equipment to store, move, test, bottle, and transport liquids.
Start with storage solutions and large items such as storage tanks, consider their size, purpose, and how to fill, measure, empty, clean, and maintain them. You will need solutions for the pre- and post-distillation, usually its storage containers (due to their order of use and purpose), which define the layout of the distillery and the way it operates.
The machinery for bottling and bottling bottles is an obvious part of the construction of a winery, but what is often overlooked is the pump that moves the liquid from tank to tank or from barrel to distiller. There are also ventilation, cooling equipment, filters to remove particulates, water filtration systems, weighing scales and other measuring tools (not to mention safety equipment)-all of which add up to a considerable investment. Figure out what you need and budget in advance.
A wide range of models can meet the various requirements of each market and ensure that you can always find a solution that suits you. If you want to know more detailed information about our equipment, please contact us.